Sep - Dec 2025
BRAND & VEHICLE: Maserati, Levante
OVERVIEW
This case study focuses on in-car navigation HMI design, emphasizing speed, clarity, and minimal interaction during driving.
By redesigning the navigation flow on the Home Launch Screen, the system allows drivers to start navigation to saved destinations with fewer steps, supporting a smoother and more focused driving experience.
PERSONA
EMPATHY MAP
USER JOURNEY
Problem STATEMENT
Alex cannot quickly access previously saved destinations from the Navigation shortcuts on the Home Launch Screen, forcing him to take extra steps before starting navigation. He needs a redesigned navigation interface that allows instant access to saved addresses with minimal interaction.